According to recent data, the average Brazilian spend almost five hours a day in the Internet. As with all publications, scientific journals also need to adapt to this\u00a0rapidly changing media environment.<\/p>\n
This issue was debated in the panel “The role of social media in scientific journals” on the last day of the workshop “Challenges of interdisciplinary journal<\/a>s”, hosted by HCS-Manguinhos from 22 to 24 June 2016 at Fiocruz, in Rio de Janeiro.<\/p>\n Germana Barata (blog Ci\u00eancias em Revista – Unicamp), Bruno Leal (blog Caf\u00e9 Historia), Ildeu de Castro (moderator), Roberta Cerqueira (HCSM) and Matthew Brown (Bulletin of Latin American Research).<\/p><\/div>\n The panel, moderated by Ildeu de Castro, had\u00a0four Brazilian editors – \u00a0Roberta Cerqueira (HCSM), Germana Barata (blog Ci\u00eancias em Revista – Unicamp), Bruno Leal (Caf\u00e9 Historia) \u00a0– \u00a0and a British editor, Matthew Brown (Bulletin of Latin American Research).<\/p>\n Germana Barata, blog Ci\u00eancias em Revista- Unicamp.<\/p><\/div>\n Germana Barata, \u00a0editor of \u00a0the blog Ci\u00eancias em Revista<\/a>, argued that working with science communication in social networks is a good strategy for the journals. She said that when an article is well publicized, \u00a0it gets more views and this also reflects in an increase in submissions for the journal.<\/p>\n “Acting on social networks makes posible to reach an audience of different academic fields and a larger audience as well. If the article reaches more people, it is more likely to be read and quoted,” she said.<\/p>\n A\u00a0pioneering and successful case of \u00a0science communication in the area of history is the blog Caf\u00e9 Hist\u00f3ria<\/a>, edited by the journalist and historian Bruno Leal. Developed eight years ago in the Ning platform, which allows interaction with the users, the website had initially two aims: \u00a0use tools of digital media to promote the free exchange of ideas between professors, researchers and students and \u00a0disseminate historical researches among historians and a large audience (not experts).<\/p>\n Bruno Leal, blog Caf\u00e9 Hist\u00f3ria.<\/p><\/div>\n From 2008 to date, 60,000 people have registered on \u00a0Caf\u00e9 Hist\u00f3ria. In 2009, it launched a Twitter profile, which now has 24,000 followers, and in 2010 a Facebook page, which has amazing 340,000 followers.\u00a0In 2013, \u00a0they created a youtube channel, with 5,800 subscribers and 38 posted videos.<\/p>\n The experience of the journal Hist\u00f3ria, Ci\u00eancias – Manguinhos with blogs and social networks, started in 2013. Roberta Cerqueira, executive editor of the journal,\u00a0explained that HCSM blogs in Portuguese <\/a>and English\/Spanish<\/a> stores the posts published in its Facebook and Twitter profiles. Besides publishing summaries of articles of each new issue, \u00a0the blogs also publish interviews and general posts on current topics related to previous articles.<\/p>\n Roberta Cerqueira, executive editor HCS-Manguinhos.<\/p><\/div>\n Roberta also explained that the authors are encouraged to share the posts about their articles in their own pages, to increase the number of sharing. She has also highlighted other advantages of \u00a0online tools:<\/p>\n “we have always been curious to know our audience’s profile. With the blog and social networks, we had the opportunity to know who reads our journal, their academic degree and the topics that interest them most,” she said.<\/p>\n Roberta also emphasized the potential of Twitter on science communication. She said that Twitter is often used by overseas researchers, but it is not that successful in Brazil. “We have reached a far more international audience on Twitter,” added.<\/p>\n According to Ildeu Moreira, associated editor of HCS-Manguinhos, videos and gifs have a better sharing potential. Ildeu also perceives the public’s an interest for science characters, such as \u00a0Einstein and Darwin, which is observed \u00a0by the amount of shares of the posts on these topics.<\/p>\n “Social networking is an important tool to point out towards a citizen science,” he said.<\/p>\n Mathew Brown, co-editor of Bulletin of Latin American Research.<\/p><\/div>\n With an opposing view, Mathew Brown, co-editor of Bulletin of Latin American Research<\/a> is a bit suspicious of Facebook’s potential, but recognizes the role of Twitter as a tool to disseminate new articles. The editor believes that internet offers many possibilities beyond social networks, and showed the website of the\u00a0Quipu Project<\/a>, about the\u00a0family planning programme implemented by Fujimori in Peru \u00a0that resulted in the\u00a0the sterilisation\u00a0of 272,028 women and 22,004 men in only 4 years.<\/p>\n Read all the stories about the workshop in Fiocruz:\u00a0<\/b><\/p>\n Editores brit\u00e2nicos e latinos discutem financiamento e acesso aberto a revistas cient\u00edficas<\/a><\/strong> \u2018Internacional n\u00e3o \u00e9 colonizado\u2019<\/a><\/strong> Para acelerar a comunica\u00e7\u00e3o cient\u00edfica,\u00a0adi\u00f3s<\/i>\u00a0ineditismo<\/a><\/strong> Do mime\u00f3grafo \u00e0s redes sociais, um caminho de acesso aberto<\/a><\/strong> Editores debatem desafios de peri\u00f3dicos interdisciplinares<\/a><\/strong>![\"workshop-](\"http:\/\/www.revistahcsm.coc.fiocruz.br\/english\/wp-content\/uploads\/2016\/07\/workshop-redes-sociais1.jpg\")
<\/a>![\"Germana_Barata\"](\"http:\/\/www.revistahcsm.coc.fiocruz.br\/english\/wp-content\/uploads\/2016\/07\/Germana_Barata.jpg\")
<\/a>![\"BrunoLeal\"](\"http:\/\/www.revistahcsm.coc.fiocruz.br\/english\/wp-content\/uploads\/2016\/07\/BrunoLeal.jpg\")
<\/a>![\"Roberta_Cerqueira1\"](\"http:\/\/www.revistahcsm.coc.fiocruz.br\/english\/wp-content\/uploads\/2016\/07\/Roberta_Cerqueira1.jpg\")
<\/a>![\"MatthewBrown\"](\"http:\/\/www.revistahcsm.coc.fiocruz.br\/english\/wp-content\/uploads\/2016\/07\/MatthewBrown.jpg\")
<\/a>
\nFalta de investimento \u00e9 comum a todos, mas as solu\u00e7\u00f5es apontam para caminhos diferentes<\/p>\n
\nEm workshop sobre revistas interdisciplinares na Fiocruz, Regina Horta, editora da Varia Historia, discute com editores estrangeiros a internacionaliza\u00e7\u00e3o dos peri\u00f3dicos cient\u00edficos<\/p>\n
\nEm workshop na Fiocruz, Abel Packer, coordenador do SciELO, defendeu as publica\u00e7\u00f5es individuais de artigos antes do lan\u00e7amento das revistas e em reposit\u00f3rios para revis\u00e3o por pares<\/p>\n
\nEditor de\u00a0Hist\u00f3ria, Ci\u00eancias, Sa\u00fade \u2013 Manguinhos<\/i>\u00a0por mais duas d\u00e9cadas, o historiador Jaime Benchimol participou de workshop sobre revistas interdisciplinares na Fiocruz<\/p>\n
\nWorkshop realizado na Fiocruz, no Rio, foi promovido por\u00a0HCS-Manguinhos<\/i>\u00a0e\u00a0Journal of Latin American Studies<\/i>\u00a0com apoio da British Academy<\/p>\n