February, 2018
Italian journalist and professor of sociology Francesco Alberoni.
Psychoanalysis experienced a remarkable boom in 1960s Italy. The article An Italian peculiarity? Psychoanalysis, modernization and the sociology of consumption in 1960s Italy (HCSM vol.24 supl.1 Rio de Janeiro 2017) argues that one of the areas where psychoanalytic theory disseminated was the world of marketing and the sociology of consumption.
Based on the work of the sociologist, marketing researcher and journalist Francesco Alberoni (1929-), the article by Mauro Pasqualini (Conicet) examines the impact of the theories of Melanie Klein for understanding the behavior of consumers.
The originality of Alberoni’s case is that a great part of his effort was dedicated to understanding fundamental aspects of mass culture and, above all, consumption, for which he considered psychoanalysis to be a fundamental tool.
Mauro Pasqualini, investigador asistente, Centro de Investigaciones Sociales/ Instituto de Desarrollo Económico y Social/Consejo Nacional de Investigaciones Científicas y Técnicas. Calle Gascon 1744, 7A 1414 – Buenos Aires – Argentina.
Pasqualini, Mauro. An Italian peculiarity? Psychoanalysis, modernization and the sociology of consumption in 1960s Italy. Hist. cienc. saude-Manguinhos, 2017, vol.24, suppl.1, p.105-120. ISSN 0104-5970
Pasqualini Mauro. Un enigma llamado Agostino Gemelli: catolicismo, fascismo y psicoanálisis en la Italia de entreguerras. Hist. cienc. saude-Manguinhos, Dic 2016, vol.23, no.4, p.1059-1075. ISSN 0104-5970
