March 2019
Revista Claudia is a weekly Brazilian magazine published by Editora Abril for the female audience since October 1961.
The paper Medicalization of pregnancy and childbirth in the pages of Claudia, 1961-1990 analyzes issues from the magazine’s first three decades and shows how information in this field was presented and taught, articulating elements of biomedicine, technology, and consumption.
Sensational! The first baby born in Brazil without childbirth trauma!” (Source: Claudia, out. 1974, front cover)
The paper argues that pregnancy and childbirth were resignified, including the need for women to internalize the desire and obligation to be healthy during pregnancy and produce healthy children.
It also highlights the educative role of the magazine to make understandable to women the physiological mechanisms of childbirth and the phases of pregnancy, depicting them as normal, but underlining their potential risks.
